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Wednesday
10Mar2010

I have to build a fanbase. I have to build a fanbase. I have to build a fanbase

If you wake up every day and tell yourself that you have to build a fanbase, then you have the wrong strategy in mind.

The Internet is a value delivery machine.  People use the Internet to obtain valued entertainment, information, knowledge, services and products.

Search engines are mechanisms that measure the ability to deliver value.  The more value that a webpage or website delivers, the higher it will rank on a search engine’s index.

Google (via AdWords) even measures the value of the advertisements it places.  Ads that deliver less value (less click-throughs) cost more per click (to the advertiser) than competing ads that deliver greater value.

The mantra you have to hold in your head is:  I need to deliver value.  I need to deliver value.  I need to deliver value.  On the Internet…nothing else really matters.

Related posts: 
Ok, you make great music, but what’s your value proposition?
Three Steps To Inexpensively Winning The Search Engine Game

about Bruce Warila

Saturday
23Jan2010

The advantage of being different

BDIC is an "alternative" academic program.  As a BDIC student you can find yourself in situations where you are a little bit unsure if the outside world will understand you and respect you.  Not everyone comprehends the idea of letting students design their own majors.  But there are big advantages to being different.

I am both a history professor and the director of BDIC.  History offers total legitimacy.  The discipline has been around for hundreds of years.  Every university has a history department! No one finds it very unusual to be a history professor.  But this can breed complacency.   Someone who is too certain of his existence can stop reflecting and stop innovating.

An organization that is on the edge will constantly seek ways to improve and seek new ways to express itself--in order to demonstrate its value and creativity.  Linda, Joyce, and I are always looking for ways to improve BDIC and to draw public attention to these improvements.

I wonder if it's the same for the BDIC student as it is for me as the BDIC director.   Do you find that because of the BDIC major, you are motivated to prove that you can do better than others?  Do you find that BDIC makes you doubt yourself some time but that this doubt produces creative thoughts and also helps to make you do better work?